ASIGNMENT QUESTION

Part I $(50\%)$

PURPOSE

This assignment is designed to develop learners$$ ability to understand a Malaysian franchise business and also discuss on the success and challenges of the business.

REQUIREMENT

Franchising is a significant aspect of entrepreneurship, offering a unique avenue for business expansion and brand dissemination. It involves a franchisor granting a franchisee the rights to operate a business or distribute goods and services under the franchisor's brand and operational model.

Select any ONE franchise business in Malaysia that you are familiar with.

$1.$ Write on the background of the company such as when it was established, who are

the founders, what kind of business they are in$,$ how many outlets there are

currently etc.

$2.$ Discuss the factors contributing to its success.

$3.$ Discuss on the challenges faced by the operator and how he$/$she has navigated

challenges.

$4.$ Discuss on their future plans for the business.

$[$Total: $50$ marks$]$