ASSIGNMENT QUESTION

Part I $(50\%)$

PURPOSE

This assignment is designed to develop learners' ability to understand a Malaysian franchise business and also discuss on the success and challenges of the business.

REQUIREMENT

Franchising is a significant aspect of entrepreneurship, offering a unique avenue for business expansion and brand dissemination. It involves a franchisor granting a franchisee the rights to operate a business or distribute goods and services under the franchisor's brand and operational model.

Select any ONE franchise business in Malaysia that you are familiar with.

Write on the background of the company such as when it was established, who are the founders, what kind of business they are in$,$ how many outlets there are currently etc.

Discuss the factors contributing to its success.

Discuss on the challenges faced by the operator and how he$/$she has navigated challenges.

Discuss on their future plans for the business.