Assessment 2: CASE STUDY- 'YOUR ' This assessment has TWO parts. I YOUR TASK: Read the scenario below and complete the tasks that follow Case Study- YOUR SALADS (Y5) Imagine that you work as the Chief Operations Officer (COO) at 'Your Salads' (Y5). 'Your Salads' (Y5) is a fast-growing creator and producer of fresh, healthy salads. It supplies fresh, nutritious salads to individual homes and offices all across Brisbane city. The owner ofthe company, Mark Morgan started the business from home 4 years ago. He started selling the salads from his home kitchen to his local neighbors and businesses. His salads became very popular within a year. He set up a proprietary limited company three years ago. The business grew rapidly and now operates from a large warehouse in an outer suburb in Brisbane. The company employs 70+ staff and caters to customers all over Brisbane. It plans to expand to the fringe cities, including Ipswich, Gold Coast and Sunshine Coast within the next 12 months. In order to expand its operations, the company needs to borrow additional funds from the bank. The warehouse is located in a small shopping complex that also houses other businesses including a charitable organisation that helps migrant workers to find employment, a printing company, a small cafe, an art gallery to name a few. Just across the shopping complex is a local primary school and childcare centre. Just around the shopping complex are a large number of residential homes. The suburb's demographic profile is given below: The lifestyle of a suburb is often influenced by who lives there. Top 3 Details 45.9% Independent Youth 11.9% Older Couples & Families 8.9% Older Independence 8.8% Maturing & Established Independence 7.7% Elderly Singles 5.2% Established Couples & Families 4.9% Elderly Couples 3.9% Maturing Couples & Families 2.1% Young Families 0.7% Elderly Families The community is very multicultural and diverse. While the financial performance of Your Salads has been outstanding over the last four years, it has recently encountered a lot of criticism in the local press and social media. The following is a summary of the criticism that YS has faced from the local community: 1. Food wastage: A number of local residents have expressed concern about the amount of fresh food that is wasted by YS. The large commercial bins outside the shopping complex are filled daily with all the unsold salads and unused fresh foods. The bins spill over into the shared car park areas creating a health and safety hazard for other people. Additionally, the garbage is collected weekly, so all the weekly waste results in significant bad odour in the area around YS. 2. Noise and traffic: The food production at YS happens inside their building, however, due to the nature of the business, there is constant traffic movement in and around the shopping complex. A large number of small delivery trucks and other delivery vehicles are constantly loading and unloading boxes in the common car park, often creating a traffic hazard. This particularly causes a traffic jam during school drop-off and pick-up hours. The neighbours have contacted YS, but the management has not taken any action yet. The local residents are planning to lodge a complaint with the city council. 3. Paper and plastic consumption: Even though YS is a food outlet, it seems to use significant amount of paper and plastic in its production chain. An insider leaked information to the local newspaper about how the company does not recycle its recyclable waste and how a significant amount of paper used in the office and in packaging is just thrown out with the general waste. They alsorevealed that the company continues to use significant amount of plastic boxes, plastic bottles and non-reusable bags for various aspects of food storage and production. 4. Lack of engagement with local community: YS has never supported any community event, local school events or other philanthropic work initiated by other community members. This has been the experience of volunteer groups, local church groups and the school community. 5. Employment practices: The company employs over 70 staff. The demographic ofthe staff are as follows: a. 77 people were employed by Y5 at the end of the last financial year b. 98% of Y5 staff were White (out of staff whose ethnicity was known), and 2% were from all other ethnic groups combined 88% of Y5 staff were Males d. YS had no staff over the age of 54. 65% staff were under 15 (a strategy used to reduce labour costs) e. All senior positions at YS were held by males f. 75% ofthe workforce was hired on a casual basis to cut operational costs. 0 Mark Morgan, the owner ofthe company is very concerned about the growing negative feedback from the community. He had been concentrating on growing the business single mindedly and had not considered other aspects of the business relating to corporate social responsibility. One of his friends recently advised him to implement socially responsible practices in the company to remain viable in the long term. Mark has asked you to help with leading the corporate social responsibility plan for the company. He has told you that the overall goals of the company are: I Increase net profit by 5% ever year for the next three years I Improve the company's reputation in the community I Attract and retain the best workforce that can help the company expand significantly over the next 5 years I Reduce food wastage As a starting point he wants you to focus on improving the company's reputation and setting up strategies to reduce food wastage. PART A: Identify context for corporate social responsibility Complete the tasks below: 1. Identify the key drivers for corporate social responsibility (CSR) at YS. Complete the table below: a. Organisational goals Identify two organisational goals. In your own words, briefly explain how each organisational goal can guide corporate social responsibility strategy at YS Goal Explanation b. Drivers or objectives Develop two specific organisational drivers for YS. Quantify and qualify each objective] driver Qualify the Quantify the driver] Driver/objective driver / objective objective c. Expected benets Identify at least two expected benefits from corporate social responsibility for YS. In your own words, briefly explain how each expected benefit can guide corporate social responsibility strategy for YS. Expected benefit Explanation 3. Identify two benefits of corporate social responsibility for YS. 4. Identify two barriers for CSR for YS. 5. Based on the two specific goals that the owner of Y5 has asked you to focus on, write a list of the specific legislation, regulation, standards and organisational policy that will need to be considered for implementing corporate social responsibility practices at YS. a. Improve the company's reputation in the community b. Reduce food wastage 6. Identify and list at least THREE future ideas/ opportunities for socially responsible practices for YS for each of the following objectives. a. Improve the company's reputation in the community b. Reduce food wastage 7. List the policies that will need to be amended/ developed to incorporate CSR practices at YS for each of the following objectives a. Improve the company's reputation in the community b. Reduce food wastage PART B: Establish corporate social responsibility policy and practices Complete the tasks below: 1. Who are the key stakeholders? INTERNAL STAKEHOLDERS EXTERNAL STAKEHOLDERS 2. List three methods you will use to consult the key stakeholders. INTERNAL STAKEHOLDERS EXTERNAL STAKEHOLDERS 3. Complete the table below in relation to improving the company's reputation. STRATEGY (what will you do Change Management Plan (How will you to achieve the goal?) implement changes within the organisation to achieve the goal?) 4. Complete the table below in relation to reducing waste. STRATEGY (what will you do Change Management Plan (How will you to achieve the goal?) implement changes within the organisation to achieve the goal?) 5. Identify any TWO strategies that you can use to negotiate with stakeholders to integrate corporate social responsibility practices into policies and procedures. 6. Complete the CSR Strategy Policy Document below to distribute to internal stakeholders. Corporate social responsibility policy Purpose Underlying principles Objectives Strategy Performance indicators Actions to be ta ken By Target date Action plan Review process 7. Who will you distribute the above policy document to for initial consultation within the organisation? Assessment 3: Monitor and evaluate CSR ' YOUR TASK: Refer to the YOUR SALADS Case Study in Assessment 2 above and ' complete the following tasks CASE STUDY- YOUR SALADS- continued Imagine that you implemented your strategies with your team and 6 months have gone by. Refer to the performance table below and answer the questions that follow: GOAL 1: Improving the company's reputation OBJECTIV E PERFORMANCE TARG ETS ACTUAL PERFORMANCE AFTER 6 MONTHS Sponsor a community event at the local primary school - Positive feedback from the school community - Positive feedback in the local newspaper - Increased employee satisfaction with the company - The implementation got delayed because of a change in the staff who were appointed to lead the project. - The school parents were excited about the event, however were disappointed at the poor implementation. GOAL 2: Reducing waste OBJECTIVE PERFORMANCE TARG ETS ACTUAL PERFORMANCE AFTER 6 MONTHS Reduce wastage within 6 months by sending the leftover food to charity organisations - 50% reduction in food wastage - Program has commenced. It took 5 months to get the right charity organisation working with YS. - At the start 4 tonnes of food was being wasted per month. This has reduced to 3.5 tonnes. Complete the tasks below: 1. Review and evaluate the corporate social responsibility against organisational sustainability objectives. Did Y5 achieve its goals? Explain your answer. 2. Did YS meet its target in relation to reducing food wastage. Calculate the percentage of reduction achieved? 3. Recommend 3 improvements to corporate social responsibility policy and practices