Assessment Task One: Marketing Plan Proposal Part One Instructions

Background This semester we are using a fictious scenario for Assessments One, Two and Three.

You have been hired as the inaugural $($first$)$ Marketing Manager for a new water company $$Cradle Mountain Water Company$.$ Please note: this company does not exist in real life; I have created it for this unit!

The company owns a water source $($a spring$)$ in the Cradle Mountain region of Tasmania, Australia. They source pure water from this spring and the water will be bottled on site. The company has already passed all government and health requirements and they are now at the marketing plan stage for developing and promoting the product.

Assessment Task One Requirements This is an individual assignment. You are charged with developing a marketing plan for their first product which is still $($not sparkling$)$ water in a $500$ml bottle. The water comes from a spring at Cradle Mountain and will be sold B$2$C $($business to consumer$).$ The Company would like you to develop Part One of a written Marketing Plan Proposal, covering the following topics: