ASSESSMENT TASKS - EXERCISE 4 Page 2 EXERCISE 4 BUSINESS / MARKETING PLAN There are 2 Tasks to this Exercise: Type your answer as a Word document or equivalent. Task 1 - 5 questions = 30 Marks Task 2 1 Plan = 20 Marks [Total 50 marks] Scenario Assume you are now a mortgage broker and you are either working as an independent contractor, or are self-employed or about to open a franchise. Alternatively, you may be a broker who has just joined a business as an employee. If you have not started working in the financial services industry, you will need to anticipate your role as you would see it in the future ie. a simulated workplace environment. In every situation you need a plan to succeed. As part of your assessment, you must assume you have 2 other staff members working with you (their roles are your choice). Your plan to ensure you are successful as a broker will include your recognition that attracting and retaining clients will be critical to the business's short and long term viability. You need to have strategies in mind, techniques you will use, software support ideas, thoughts about your advertising budget and goals to achieve from your commissions. Your goal around the income you desire is a good motivation, so think about how you will achieve that income goal. You and your team will also have \"Continuous Professional Development\" requirement hours once you start, so outline this in your plan as it will have time and funding commitments as well as being a compliance necessity. The course content will have prepared you for understanding the many requirements, including compliance, that are critical for operating successfully in the financial services industry. Long answers may not necessarily be required for all questions. Unit 12 will be a key source of information and you can utilise the internet as required. Units 9, 10 and 11 will also be helpful. Copyright 2021 The National Finance Institute v.210821 ASSESSMENT TASKS - EXERCISE 4 Page 4 2. Define the purpose, goals and objectives of the mortgage broking business in which you are working, with your team members: 3. What services or products do you plan to offer (e.g. residential mortgages, investment loans, other loans)? Copyright 2021 The National Finance Institute V.210821