Assignment # $1$: Business Ethics and Social Responsibilities

course #:A$051320110$ marks

Long$-$Life Learning $($LLL$)/$Problem$-$Solving Challenges

Dear students,

Read, and analyze the case study and answer the questions.

Case Study: Ethical Dilemma in Marketing

Background: ABC Corp is a multinational consumer goods company known for its popular household products. The company is preparing to launch a new line of skincare products targeted at teenagers. The marketing team has devised a campaign focused on social media influencers and celebrities endorsing the products, promising flawless skin and instant results. However, during the product development phase, it was discovered that the skincare line contains potentially harmful chemicals that could cause skin irritation and allergic reactions, especially in sensitive skin types.

Problem Statement: The marketing team is faced with a significant ethical dilemma. On one hand, they have invested considerable resources into the development and promotion of the skincare line, and there is pressure from upper management to proceed with the launch as planned. On the other hand, promoting a product with known risks to vulnerable teenagers could lead to serious health consequences and damage the company's reputation.

Questions:

What are the ethical considerations involved in promoting a skincare product with known risks to teenagers?

How should the marketing team balance the company's financial interests with the ethical concerns surrounding the product?

What steps can the marketing team take to ensure transparency and honesty in their communication with consumers regarding the product's safety?

Rubric for Answers:

$\backslash$table$[[$Criteria$,$Excellent $(5$ points$),$Good $(3$ points$),$Fair $(1$ point$),$Poor $(0$ points$)],[\backslash$table$[[$Understanding of$],[$Ethical$],[$Considerations$],[$and$]],\backslash$table$[[$Demonstrates a$],[$thorough$],[$understanding of the$],[$ethical implications$],[$involved and considers$],[$multiple perspectives.$]],\backslash$table$[[$Shows a good$],[$understanding of the$],[$ethical considerations$],[$but may lack depth or$],[$overlook some aspects.$]],\backslash$table$[[$Demonstrates a basic$],[$understanding of the$],[$ethical considerations$],[$but lacks depth or fails$],[$to consider alternative$],[$viewpoints$.]],\backslash$table$[[$Does not demonstrate$],[$an understanding of$],[$the ethical$],[$considerations$],[$involved$.]]],[\backslash$table$[[$Integration of$],[$Ethical Principles$]],\backslash$table$[[$Integrates ethical$],[$principles such as$],[$transparency$,$ honesty,$],[$and consumer safety$],[$effectively into the$],[$response$.]],\backslash$table$[[$Partially integrates$],[$ethical principles but$],[$may lack clarity or$],[$consistency in$],[$application$.]],\backslash$table$[[$Mentions ethical$],[$principles but fails to$],[$effectively integrate$],[$them into the response$],[$or provides vague$],[$examples$.]],\backslash$table$[[$Does not integrate$],[$ethical principles into$],[$the response.$]]],[\backslash$table$[[$Critical Thinking$],[$and Problem$-],[$Solving$]],\backslash$table$[[$Provides well$-$reasoned$],[$arguments and$],[$suggests practical$],[$solutions to address the$],[$ethical dilemma.$]],\backslash$table$[[$Offers reasonable$],[$arguments and suggests$],[$viable solutions,$],[$although some aspects$],[$may lack depth or$],[$thoroughness$.]],\backslash$table$[[$Presents some ideas for$],[$addressing the ethical$],[$dilemma but lacks$],[$coherence or fails to$],[$consider potential$],[$consequences$.]],\backslash$table$[[$Does not provide$],[$relevant solutions or$],[$demonstrates a lack of$],[$critical thinking.$]]],[\backslash$table$[[$Communication$],[$Clarity and$],[$Coherence$]],\backslash$table$[[$Communicates ideas$],[$clearly and coherently,$],[$with well$-$structured$],[$responses and$],[$appropriate use of$],[$language$.]],\backslash$table$[[$Communicates ideas$],[$clearly but may lack$],[$coherence or$],[$organization in the$],[$response$.]],\backslash$table$[[$Communicates ideas$],[$but lacks clarity or$],[$coherence$,$ making it$],[$difficult to understand$],[$the response.$]],\backslash$table$[[$Response is unclear or$],[$incomprehensible$.]]]]$

This rubric assesses the depth of understanding, integration of ethical principles, critical thinking, and clarity of communication in responses to the ethical dilemma presented in the case study, and will divide the mark by $2$ to become from $10.$ Upload your answer file to Moodle$-V$ class