Assignment 1 (Individual Assignment) 20% of overall mark) Case Study 1: The AFL Grand Final (10 marks) The AFL Grand Final is an annual Australian rules football match, traditionally held on the final Saturday in September at the Melbourne Cricket Ground (MCG) in Melbourne, Australia, to determine the Australian Football League (AFL) premiers for that year. The game has become significant to Australian culture, spawning a number of traditions and surrounding activities which have grown in popularity since the interstate expansion of the Victorian Football League in the 1980s and the subsequent creation of the national AFL competition in the 1990s. The 2006 Sweeney Sports Report concluded that the AFL Grand Final has become Australia's most important sporting event, with the largest attendance, metropolitan television audience and overall interest of any annual Australian sporting event. The winning club of the grand final receives the AFL's premiership cup and the premiership flag. Please note that from this point onward all names, information, and data are fictitious. The AFL received many complaints from fan in 2018 such as 'difficult to find parking space'; 'seat were not clean'; 'no sufficient security staff', etc. The Commission's chairman asked his deputy to further investigate about these complaints and return with a report on how this issue should be resolved. The deputy then conducted a survey of 200 random fans. In the survey the respondents were asked to answer to sets of questions which includes five-point Likert scale questions and one open-ended question (See Table 1). 0 4 Based on your experience in AFL Grand Final how do you rate the following areas? 0= Very Poor; 4 = Very Good 2 3 Ticket Price Entertainment Selection of Food Availability of Parking Catalogue Seating Service Efficiency Traffic What if your age? Less than 22 yrs old Between 23 and 33 More than 34 yrs old Please put your comments in below cell (open-ended question): Table 1 Survey Questionnaire After conducting the survey the following for Section 1 of the survey were collected. 0 1 2 3 4 8 Ticket Price Entertainment Selection of Food Availability of Parking Catalogue Seating Service Efficiency Traffic 55 10 12 15 66 79 87 60 51 18 22 23 52 55 60 57 66 39 51 59 48 29 54 59 49 14 10 15 31 52 68 62 9 8 6 11 32 50 48 What if your age? 50 95 Less than 22 yrs old Between 23 and 33 More than 34 yrs old Table 2: Collected data 55 Also for the open-ended question the following feedback were collected: Parking a mess Seats are uncomfortable Toilets weren't clean Music was terrific Hate the bleacher seats Seats are all metal More hot dog stands Took an hour to park Lines are awful Get a new stadium Bigger parking space Double the parking attendants Expensive Seats not comfortable Great! Seats too small Dirty toilets Cold coffee served at game Everything is great Move games to Sydney I want fine seats Not enough cops for traffic Parking terrible Everything is okay Smell of drugs Hot dogs cold Game starts too late Need new band Not enough handicap spots in lot I'm too old for bench seats Seats are like rocks Expand parking lots More water tabs Hire more traffic cops Put in bigger seats build it! Seats too narrow Not enough police Better seats Softer seat please I will pay more for better view Too crowded $3 for a coffee? No way! Stadium is old Great food Build new stadium Need better seats Table 3: Comments received for open-ended questions Discussion Questions 1. Using Pareto Analysis and Cause-and-Effect Diagrams analyse the data and present your conclusions about the source of dissatisfaction among AFL fans. 2. How could the survey have been more useful? 3. What is the next step? Hint: You need to quantify the available data