Assignment #$1$: Positioning Map Exercise

Choose your favorite retailer. Draw a positioning map, like the one shown in Exhibit $6-3($Page $168)$ in Chapter $6,$ that includes your favorite retailer, as well as its competitors $($other retailers that sell the same or similar types of merchandise; at least $4$ or $5$ competitors$).$ You need to choose the proper dimensions for the positioning map to differentiate the company from the competitors. For example, for a bicycle retailer, the two dimensions could be $(1)$ price for one dimension and $(2)$ assortment as the other dimension.

Please explain your positioning map in one or two paragraphs.