ASSIGNMENT (15%) Apply the three-step writing process to develop the audience profile, analyze the problems of the following emails and rewrite them. Hint: Please the textbook, especially p. 98 and 99, and the in-class activity handouts to learn more about how you can improve a business email. Email 1: Wanted! Full-time manager for busy London sports equipment store. Experience and good communication skills essential. Send CV and photo to davidokner@sportsequipment.ca. To: davidokner@sportsequipment.ca From: (students information) Subject: I really, really want this job. Hey David, Im writing about the ad for a store manager for Sportsequipment on Indeed. Im 25 and Ive just FINISHED my General Business Diploma! Im fluent in English and French and have several years retail experience. I think Id be a good candidate for this job because Im hardworking and enjoy interacting with customers. Im also knowledgeable about sports and athletic equipment. See you later. Yours (students name) Develop the audience profile by answering the following questions (2 %) Who is my primary audience? Who is my secondary audience? What is the size of my audience? What is their location? What is their level of knowledge? What are their expectations and preferences? What is the probable reaction? Analyzing the mistakes (2 %) Rewrite the email (2%) Email 2: To: davidokner@sportsequipment.ca, jeffkarmas@sportsequipment.ca, mikepatonin@sportsquipment.ca From: hr@sportequipment.ca Subject: Job Hiring Problems We had no idea last month when we put into action new hiring procedures that major problems would result. Due to the fact that every department is now placing advertisements for new hires individually, the problems occurred. This cannot continue. Perhaps we did not make it clear at that time, but all newly hired employees who are hired for a position should be requested through this office. Do not submit your advertisements for new employees directly. After wiring them, they should be brought to Human Resources, where they will be centralized. You should discuss each ad with our staffing specialist. Then we will place the ad in an appropriate web or other publication. If you do not follow these guidelines, disorder will result. You may prick application folders from us the day after the closing date in an ad. Develop the audience profile by answering the following questions (3%) Who is my primary audience? Who is my secondary audience? What is the size of my audience? What is their location? What is their level of knowledge? What are their expectations and preferences? What is the probable reaction? Analyzing the mistakes (3%) Rewrite the email (3%) EVALUATION RUBRIC Email 1 Developing an audience profile Student is able to develop an audience profile by addressing following questions: Who is my primary audience? Who is my secondary audience? What is the size of my audience? What is their location? What is their level of knowledge? What are their expectations and preferences? What is the probable reaction? 2 % Analyzing mistakes/ problems Student is able to identify mistakes/ problems such as: missing parts of the email (greeting/ salutation; closing statement); inappropriate tone; ineffective subject line; unorganized structures, tactless/ negative explanation, etc., Rewriting the email - Student is able to rewrite the email to avoid the above mistakes and problems - The new version is error-free in grammar, style and spelling. Email 2 Developing an audience profile Student is able to develop an audience profile by addressing following questions: Who is my primary audience? Who is my secondary audience? What is the size of my audience? What is their location? What is their level of knowledge? What are their expectations and preferences? What is the probable reaction? 3 % Analyzing mistakes/ problems Student is able to identify mistakes/ problems such as: missing parts of the email (greeting/ salutation; closing statement); inappropriate tone; ineffective subject line; unorganized structures, tactless/ negative explanation, etc., Rewriting the email - Student is able to rewrite the email to avoid the above mistakes and problems - The new version is error-free in grammar, style and spelling.