Assignment #2

Based on the concepts covered in our last class (Attitudes Based on High & Effort - see Week 4 slides) use the brand you created in your assignment 1 "French Fries" and discuss the following.

1. To improve the likelihood of your brand being a success in Canada, what are the 4 cognitive factors that you will use as part of marketing efforts for your brand. - 4 MARKS

2. To improve the likelihood of your brand being a success in Canada, what are the 4 affect factors that you will use as part of marketing efforts for your brand. - 4 MARKS

3. Explain the role of unconscious influences on attitudes and behavior in low-effort situations in the context of your brand. How will you as the CEO of a new brand ensure that you are successful? - 3 MARKS

4. Discuss how consumers form beliefs based on low-processing cognitive effort, and present 3 strategies that you will use to ensure that your brand is optimally positioned for success.

- 3 MARKS

NOTE: Ensure to utilize and reference the slide presentations that has already been presented in Moodle, in addition to examples with references on the internet for your assignment.