Question: Assignment 2 MGT 206 you will compare two different advertisements . Pick Tim Hortons and Starbucks companies in the same market and compare their advertisements

Assignment 2 MGT 206

you will compare two different advertisements

. Pick Tim Hortons and Starbucks companies in the same

market and compare their advertisements

. These companies can be direct

competitors or targeting different segments within the market. Compare and contrast the approaches they use to target the customers in their respective markets. Be sure to compare specific advertisements, not the companies.

Using the tactics, you learned in assignment one you can compare the two ad campaigns by:

Target market

Positioning within the market

Pricing structure

Product branding

Unique selling propositions

Effectiveness

How the different companies segment

What they differentiate on

Emotional responses to product

Level of competition

Write a brief written report on your comparison of the two campaigns. Be sure to include what one is

more successful and why, if there is a clear winner. Be sure to identify the target audience and

differentiate between the segments.

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