For this assignment you will compare two different advertisements. Pick two companies in the same market and compare their advertisements. These companies can be direct competitors or targeting different segments within the market. Compare and contrast the approaches they use to target the customers in their respective markets. Be sure to compare specific advertisements not the companies. Some brief examples of campaigns you can compare: Coke vs Pepsi Tim Hortons vs Starbucks Cadbury vs Lindt Ferrari vs Honda Dominos Pizza vs Pizza Hut Molson Beer vs Yellow Tail Wine Using the tactics, you learned in assignment one you can compare the two ad campaigns by: . Target market Positioning within the market Pricing structure Product branding Unique selling propositions Effectiveness How the different companies' segment What they differentiate on Emotional responses to product Using the tactics, you learned in assignment one you can compare the two ad campaigns by: Target market Positioning within the market Pricing structure Product branding Unique selling propositions Effectiveness How the different companies' segment What they differentiate on Emotional responses to product Level of competition . . Write a brief written report on your comparison of the two campaigns. Be sure to include what one is more successful and why, if there is a clear winner. Be sure to identify the target audience and differentiate between the segments