MGT206 - Marketing for Managers - Fall 2021 - Assignment 2 (20%) ASSIGNED WEEK 4 (Sept 29), DUE WEEK 7 (Oct 20) before 7am INSTRUCTIONS: 1. To be completed in Groups of 3-4. 2. You will compare two different advertisements. Pick two companies in the same market and compare their advertisements. These companies can be direct competitors or targeting different segments within the market. Compare and contrast the approaches they use to target the customers in their respective markets. Be sure to compare specific advertisements not the companies. 3. Write a brief written report on your comparison of the two campaigns. Be sure to include what one is more successful and why if there is a clear winner. Be sure to identify the target audience and differentiate between the segments. 4. Prepare a brief 10 MIN MAX PowerPoint presentation on your comparison and be prepared to present to the class. Some brief examples (but not restricted to) of campaigns you can compare: Coke vs Pepsi Tim Hortons vs Starbucks Cadbury vs Lindt Ferrari vs Honda Dominos Pizza vs Pizza Hut Molson Beer vs Yellow Tail Wine Using the tactics, you learned in assignment one you can compare the two ad campaigns by: a) Target market b) Positioning within the market c) Pricing structure d) Product branding e) Unique selling propositions 4) Effectiveness g) How the different companies' segment . h) What they differentiate on i) Emotional responses to product 1) level of competition OTHER INSTRUCTIONS: Report: 12pt Font, 1.5 spacing including cover page, and reference page Presentation: 10 MIN MAX, visually appealing organized Anything you reference if not your words, content needs to be APA referenced, and included. Submit both your report and presentation into your drop box. MARKING RUBRIC: Value Category Complete and comprehensive analysis of advertisement Rubric Excellent understanding of the questions, very complete = 4 to 5 15 Missing some information and analysis 2 to 3 Minimal effort, information and analysis 1 Did not demonstrate understanding of expectations. 0 Clarity of thought persuasion and critical thinking /5 Clear, concise, well 1-2 areas are not organized, high level concise, acceptable of persuasion and level of persuasion critical thinking and critical thinking 4 to 5 + 2 to 3 3-4 areas not concise and disorganized, low level of persuasionand critical thinking No clarity of thought or organization displayed 0 Writing abilities: spelling, grammar punctuation used APA formatting cited sources within written workand provided references as per instructions 75 Excellent written paper following guidelines and instructions with minimal errors - 4 to 5 Some errors, but overall, a satisfactory written submission - 2 to 3 Several errors; writing style needs improvement1 Poorly written format with an excessive amount of errors TOTAL /15 Assignment #2 accounts for 20% of your overal grade for this course. NOTE: Lock of in-text citations and/or properly formatting "references on separate reference page, which is acknowledging others' Ideas regarding the research you sourced is considered plagiarism, resulting in a grade for this paper