ASSIGNMENT 2 (Protected View) - Word (Unlicensed Product) Review View Help Tell me what you want to do ternet can contain viruses. Unless you need to edit it's safer to stay in Protected View in this app, you'll need to buy Office Get Office Use free on Office.com Enable Editing ASSIGNMENT 2 GUIDELINES Brand stories are a huge and I think very important aspect of branding. This includes both your literal history- like when and how you started- and the role you play in your customer's life and heart. Writing down your brand's story is not too far from actual storytelling. We are all made to tell stories (my favorite are fish stories) and hear them read and told by generation to generation Some of my fondest memories were being read to by my mother. Some people even think that stories are really what shapes the civilizations of today and yesterday. Remember, when you were a child and you sat on your mothers or fathers lap reading Dr. Seuss until late in the night? Do you remember that feeling of attachment, comfort, and excitement? The act of storytelling is exactly why telling your brand's story is so very important When your prospects are that engaged and enthroned in your brand's story they feel connected in a huge way. That connection turns them into customers and brand ambassadors and nothing is better for your business than an honest review and authentic referral. When you tell your story it should make them a superhero. Help them get the promotion by being more productive. Make your customers be the fair maiden at the ball and gain the attention of their crush. Help them be more organized at home and run there home or business more smoothly. ASSIGNMENT 2 (Protected View) - Word (Unlicensed Product Review View Help Tell me what you want to do con contain tiesinless you need to clic safe to stay in Protected Vien hovoviceed to buy tice Get Office Use tree on Office.com Enable Editing BUILD YOUR STORY So what exactly is your story? How do you tell a story without a story to foll? EVERY STORY HAS THE FOLLOWING ELEMENTS: An introduction to set the scene, Rising turmoil or action to keep the story going Conflict, which strokes omotion and establishes a connection and response. Climax to get everyone on the edge of their seat Falling action complete with soothing music to settle things down. Resolution so someone can live happy ever attor A bound story is made up of all that you are and all that you do Starting with your company's history, mission goals, customers and the reason you exist. Your story is the people, places, aod ident that your company thrives on your foundation, and it's what keeps your brand and pocketbook growing A combination of how you came to be why your products are different, your pustions, company culture and was lives you change or make better Brand more can be told i ny different ways, with an evolving story line and cast of characters but you have to be super vigilant about coutimity and consistency when you tell your story. You have to be we your brand story for your customers at a deeper level, one that out to their Very cor. Create a deep, tonal econection with your de ce and day will want to be a part ASSIGNMENT 2 (Protected View) - Word (Unlicensed Product) Review View Help Tell me what you want to do ternet can contain viruses. Unless you need to edit it's safer to stay in Protected View in this app, you'll need to buy Office Get Office Use free on Office.com Enable Editing ASSIGNMENT 2 GUIDELINES Brand stories are a huge and I think very important aspect of branding. This includes both your literal history- like when and how you started- and the role you play in your customer's life and heart. Writing down your brand's story is not too far from actual storytelling. We are all made to tell stories (my favorite are fish stories) and hear them read and told by generation to generation Some of my fondest memories were being read to by my mother. Some people even think that stories are really what shapes the civilizations of today and yesterday. Remember, when you were a child and you sat on your mothers or fathers lap reading Dr. Seuss until late in the night? Do you remember that feeling of attachment, comfort, and excitement? The act of storytelling is exactly why telling your brand's story is so very important When your prospects are that engaged and enthroned in your brand's story they feel connected in a huge way. That connection turns them into customers and brand ambassadors and nothing is better for your business than an honest review and authentic referral. When you tell your story it should make them a superhero. Help them get the promotion by being more productive. Make your customers be the fair maiden at the ball and gain the attention of their crush. Help them be more organized at home and run there home or business more smoothly. ASSIGNMENT 2 (Protected View) - Word (Unlicensed Product Review View Help Tell me what you want to do con contain tiesinless you need to clic safe to stay in Protected Vien hovoviceed to buy tice Get Office Use tree on Office.com Enable Editing BUILD YOUR STORY So what exactly is your story? How do you tell a story without a story to foll? EVERY STORY HAS THE FOLLOWING ELEMENTS: An introduction to set the scene, Rising turmoil or action to keep the story going Conflict, which strokes omotion and establishes a connection and response. Climax to get everyone on the edge of their seat Falling action complete with soothing music to settle things down. Resolution so someone can live happy ever attor A bound story is made up of all that you are and all that you do Starting with your company's history, mission goals, customers and the reason you exist. Your story is the people, places, aod ident that your company thrives on your foundation, and it's what keeps your brand and pocketbook growing A combination of how you came to be why your products are different, your pustions, company culture and was lives you change or make better Brand more can be told i ny different ways, with an evolving story line and cast of characters but you have to be super vigilant about coutimity and consistency when you tell your story. You have to be we your brand story for your customers at a deeper level, one that out to their Very cor. Create a deep, tonal econection with your de ce and day will want to be a part