Assignment 3

Case Study

Ghana Technology University College (GTUC), based in Accra, Ghana has gained an excellent reputation for its undergraduate courses. As a result, in recent years the University has attracted a large number of undergraduate students. The fees paid by these students make an important contribution to the Universitys annual budgeted income. To support the recruitment of students, the University has established a small department to promote its courses overseas and to liaise with education institutions in key countries. However, this year there has been a noticeable reduction in the number of applications from domestic students. The University authorities are unsure if this is because of the CONVID-19 global pandemic, or if there are other factors causing this reduction. They have decided to conduct research to investigate how studying at GTUC is now perceived by potential students and by key groups of opinion formers, such as education bodies and major employers. It has commissioned research to be carried out in Ghana which have, until now, represented the largest market for the University.

Your research agency is one of the shortlisted agencies selected to bid for the contract. Write a research proposal on behalf of your agency which will be presented to the management of GTUC as part of your agencys bid. The use of creativity when answering this question will be greatly rewarded