Assignment # $4$ Capacity $7$S

$1.$ Update and revise your goals especially if you lost points. Make sure your goals are specific and measurable. Question $4$ of the first assignment. Consider adding market share as one of your goals.

$2.$ Simply state your strategy in terms of percentages. Question $5$ of the first assignment. Clarify if you made a change since then.

$3.$ State clearly your prioritization of segments $($e$.$g$.1.$ Workhorse, $2.$ Mercedes$).$ No explanation required.

$4.$ Revise your globalization strategy. State clearly what cities you are planning to compete in each quarter.

$5.$ Based on all the previous answers, estimate the demand and your target of that demand for each quarter. Based on that, calculate your number of sales people and demand per day. Finally calculate your need for operational capacity and fixed capacity. Show your work. For example:

Quarter $2$

Cities

Workhorse

Mercedes

Chicago

$3295$

$1602$

Toronto

$2971$

$1419$

Mumbai

$2329$

$735$

Per Quarter

Chicago

$3295/4=824$

$1602/4=400$

Toronto

$2971/4=743$

$1419/4=355$

Mumbai

$2329/4=582$

$735/4=184$

Our goal

Chicago

$824*\%35=288$

$400*\%60=240$

Toronto

$743*\%50=372$

$355*\%70=249$

Mumbai

$582*\%70=408$

$184*\%100=184$

Total of WH $+$ M

$288+372+408=1068$

$240+249+184=673$

$1068+673=1741$

Expected increase in volume

$\%25($This is my assumption$)$

$1741*\mathrm{.}25=435$

$1741+435=2176$

# of salespeople

$2176/125=18$

You may have a different sales target per salesperson than $125$

Operational Capacity

$2176/65$ work days $=33$ per day

Decided operational capacity

$35($slightly more than $33)$

Fixed Capacity

$50$ is enough $(>35)$

This is an example and in no way meant for what your segments or percentages should be$.$

$6.$ What is your capacity strategy? Lead, lag, average $?$ Why? Discuss in length. Plan for capacity increases from $50$ per day to whatever you calculated as the maximum per day in the previous step $($e$.$g$.200$ per day$)$ according to your capacity strategy. That is for example;

First Quarter $50$First Quarter $50$ First Quarter $50$

Second Quarter $100$ or$$Second Quarter $50$ or Second Quarter $75$

Third Quarter $150$Third Quarter $150$ Third Quarter $150$

Fourth Quarter $200$Fourth Quarter $200$ Fourth Quarter $200$