Assignment $4$

Product Categories Chapter $13$

Max Possible Points: $10$

Due $4/17/24$ at $11$:$59$ pm $($right before midnight$)$

Submit work on Canvas

Purpose: Understand how to accurately use $/$ interpret various sources of information$/$data to successfully develop and communicate consumer behavior insights.

Grading: This assignment will be graded pass$/$partial pass$/$fail$.$ Those who fully complete the assignment $($and it is done correctly$)$ on time will pass and display great effort and understanding, earning $10$ points $($pass$).$ Those that submit the assignment on time but display minimal effort or understanding will earn a $5($partial pass$).$ Those who fail to complete the assignment on time will fail, earning $0$ points $($fail$).$ Late assignments are not accepted unless prior arrangements were made.

Note: For this assignment students work must be their own. Plagiarized work will NOT be tolerated. Any academic misconduct will be reported, see syllabus for more detail.

In chapter $13,$ we talked about various product categorizations. Using the categorization tool template below, complete the chart for items found at a clothing store.

Using a$-$d$,$ label the three levels of categorization AND the features level in the chart below $($e$.$g$.,$ level$).$

Include examples from the retail industry for each category $($i$.$e$.,$ blue$/$white boxes numbered $1-9).$

Then include three or four features $($box $10).$

$*$Note: numbers and letters were labeled at random and have no meaning for order.

Hint: see the desserts example discussed in the chapter $13$ lecture.