Question: ASSIGNMENT # 8: Chapter 8 Post you answers to the proposed questions (see below) as Assignment # 8_Your last name by 11 PM Tuesday. QUESTIONS:

ASSIGNMENT # 8: Chapter 8

Post you answers to the proposed questions (see below) as Assignment # 8_Your last name by 11 PM Tuesday.

QUESTIONS:

  1. Why do firms develop new products? Can firms compete without new products? Explain
  2. Choose a product and describe all the steps marketers would use to develop it and introduce it to customers.
  3. Choose a product and describe all the stages of the product life cycle this product can be subject to.
  4. Apply the matrix of growth strategies (Figure 8.7) to develop bread and haircut. Which cell is more difficult to apply to bread? Which cell is more difficult to apply to haircut?
  5. What trends should we watch in the development of social media?

ASSIGNMENT # 8: Chapter 8 Post you answers to the

Current products New products Figure 87 Growth Strategies Current markets Market penetration Product development New markets Market development Diversification

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