Question: Assignment - Analysis of a communication message Please watch the video and answer the questions below: Video on youtube: Volvo XC60 - Moments Not allowed

Assignment - Analysis of a communication message Please watch the video and answer the questions below: Video on youtube: Volvo XC60 - Moments

Not allowed to post the link here

1) Which of following is/are the objective(s) of the message? The message may have more than one objectives. Please explain the objective(s) used. Generating awareness Providing information and creating positive emotional connections Building preference Stimulating action Reminding past customers 2) Which advertising appeal is used - emotional appeal, logical appeal or both? Please explain the appeal(s) used.

3) Which advertising media (communication channel) is more appropriate for the communication of the message? Why? Your assignment should be no longer than 300 words.

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