Assignment: Chapter $01$: Leading Edge Management

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$2.$ The Basic Functions of Management

RENTALS

Identify the management function associated with each of the following examples of managerial work.

COURSES

Example of managerial work

Planning Organizing Leading Controlling

A marketing manager at Evian decides to work with BETC, an advertising agency in

France. The goal is to reduce the cost of advertising by creating a video that goes viral on

YouTube.

At the Ritz$-$Carlton hotel, employees can spend up to $$2,000$ per guest, per incident to

satisfy customers. But managers at the Ritz$-$Carlton monitor how much is actually spent,

and they know that employees can often satisfy customers for much less than $$2,000.$

George Steinbrenner transferred his passion for winning to everyone in the New York

Yankees organization. His famous quote is$,$ "Winning is the most important thing in my life,

after breathing. Breathing first, winning next."

Author Simon Rich spends time every day reading. He says, "I try to read about subjects

that I$\text{'}$m interested in$,$ and that usually helps me come up with ideas for stories and

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characters and jokes."