Assignment: Chapter $02$ Planning, Implementing, and Evaluating Marketing Strategies

Chapter $02$ Assignment: Planning, Implementing, and Evaluating Marketing Strategies

$23$ of $25$

Total points: $\frac{8\mathrm{.}8}{10}$

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Scenario $2\mathrm{.}4.$

Kirk is a small business banker who provides loans to growing companies. As part of the loan package, he requires that owners provide a marketing plan to demonstrate that they have a plan for growth.

Refer to Scenario $2\mathrm{.}4.$ Kirk would like to fully understand the details of how a company will be successful through its unique mix of product, price, placement, and promotion. This information is found in which component of a marketing plan?

Marketing Strategies

Executive Summary

Environmental Analysis