Question: Chapter 02 Assignment: Planning Implementing, and Evaluating Marketing Strategies Total points 20/25 Attempts left: 2 Which of the following is needed to guide the process

Chapter 02 Assignment: Planning Implementing, and Evaluating Marketing Strategies Total points 20/25 Attempts left: 2 Which of the following is needed to guide the process of strategic planning to ensure that a concern for customer satisfaction is an integral part of the entire company, thereby leading to the development of successful marketing strategies and planning process? Market orientation Market growth/market share matrix Marketing objective SWOT analysis Mission statement

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