Assignment: Chapter $02$ Planning, Implementing, and Evaluating Marketing Strategies

Chapter $02$ Assignment: Planning, Implementing, and Evaluating Marketing Strategies

$22of25$

Total points: $\frac{8\mathrm{.}4}{10}$

Attempts left: $1$

Scenario $2\mathrm{.}4.$

Kirk is a small business banker who provides loans to growing companies. As part of the loan package, he requires that owners provide a marketing plan to demonstrate that they have a plan for growth.

Refer to Scenario $2\mathrm{.}4.$ Because Kirk is not familiar with every industry, it's important to him that the plan does a good job of evaluating trends that might affect the company's marketing activities. This includes areas such as competition, social trends, technology changes, and economic conditions. This information is found in which component of a marketing plan?

SWOT Analysis

Performance Evaluation

Environmental Analysis