Assignment Content

Question $1$

$2$

Points

Conduct a social media audit using the template provided in Figure $4\mathrm{.}1($pg$.121$ of the textbook$)$ for a brand. You may choose a brand from the following list, or use any brand you prefer.

$($Possible brands: Apple, Pepsi, Oreo, Toyota, H&M$,$ Hulu, Zara, Honda, Dell, Patagonia, National Geographic, BBC Earth, Coca Cola, Nike, GoPro, WayFair, Starbucks, Spotify, Dove, Domino$$s Pizza, etc.$)$

Starbucks

How many followers do we have?

What is our media mix for posts?

Does our profile link to our website?

What is our social media voice?

Do we respond to comments?

Do we have ratings? What is it$?$

What is our push$/$pull mix? Do we interact with users?

What kind of hashtags do we use?

What are the comments on our photo saying?

Who do we follow?

How often do we post?

Question $2$

$2$

Points

Complete a social media SWOT analysis for the above selected brand.