Assignment Content

Writea 1,050- to 1,400-word paper in which you address the following:

• Evaluate the key attributes of the selected product or service chosen in your Week 2 assignment, "Trends in Marketing Communications." (5 pts)
• Identify three advertising tools that the company uses to advertise this product or service.(5 pts)
• Evaluate the effectiveness of each tool in its ability to reach the intended target market segment compared with competing products or services. (15 pts)
• Determine the competitive advantage(s) of the product or service in relationship to the competition, and develop a revised positioning statement that can more effectively communicate the value of the product or service to the targeted market segment. (20 pts)
• Propose new marketing processes, tools, and media channels that can be used to increase market penetration and consumer spending.(20 pts)
• Outline your strategy for piloting these new processes, tools, and media channels within specific market(s) and demographic(s), and explain the reasoning behind your selection process. (35 pts)

Submit your assignment.