ASSIGNMENT DESCRIPTION

You will work in groups as assigned by your instructor and choose any company from the provided list. In your group, you will

conduct secondary research about the type of technology that your group's chosen company is using to remain ahead of its

competitors.

Ask yourselves: What type of information system is the company using in day$-$to$-$day activities? Examine how the firm's strategic use

of information technology influences design and product offerings, manufacturing, inventory, logistics$,$ marketing, and $($ultimately$)$

profitability.

Use the five forces model to illustrate competition in the industry.

Are some competitors better positioned to withstand this environment than others? Why or why not?

What role do technology and resources for competitive advantage play in shaping industry competition?

You can choose any company from the following list: