Assignment: Develop a competitive strength assessment for Cordless Power Tools. I have provided 3 capabilities, you add the rest. This slide is worth 10 points Capability Weighting DeWalt Milwauke Bosch Strength Weighted Strength Score Weighted Strength Score Weighted Score Weight Assortment Price Overall weighting 100% Weighting must = 100%, feel free to change any of the capabilities Strength is on a 1-10 scale Weighted score strength X weighting Competitive Strength Assessment (20 Points) Process for competitive strength assessments Purpose: Evaluate competition Do this from a consumer point of view Develop list of capabilities (performance, price, etc.) Do the weighting for the cordless tool category (not based on individual brands) Avoid giving each capability the same weight. This defeats the purpose of doing a weighted strength assessment. Then, on a scale of 1-10 rate each competitor Then multiply the weighting X strength number You will get a weighted score for each capability and total score Evaluate what it means. If a competitor is strong in a capability that consumers rate low, is that good? . . Evaluate What This Means (if you need more than one slide for answers continue on next slide This slide is worth 10 points Look at the total scores at the bottom, which competitor rates the highest? (3 points) Why? (3 points) Name one of the competitors (not the leader) and determine which capability this competitor should improve to increase their overall score and help improve their competitive position? (4 points)