Assignment for Groups 7 39) A company should set prices that will allow to receive a fair profit A) resellers B) producers C) consumers D) the elderly E competitors 40) When companies set prices, the government and social concerns are two affocting pricing decisions A external factors B) internal factors C) economic conditions D) demand curves E) temporary influences 41) A company sets not a single price, but rather a that covers different items in its line that change over time as products move through their life cycles A) pricing by-product B) pricing structure pricing loop D) pricing cycle pricing bundle 42) Companies facing the challenge of setting prices for the first time can choose between two broad strategies market-penetration pricing and A) market-level pricing B)market-competitive pricing C) market-skimming pricing D) market price lining E)market-price filling 43) Which of the following would likely be ineffective in supporting a market-skimming policy for a new product? A) The product's quality and image must support its higher price. B) Enough buyers must want the products at that price Competitors are not able to undercut the high price. D) Competitors can enter the market casily The cost of prodacing a smaller volume is not so high that it megates the advantage of charging more per unit. 39) Thanks to the rise in popularity of social media customers are beginning to tell stories about their favourite brands. This is an example of A) selling out B) brand advocacy C) solicitation D) mixed messaging E) computerization 40) Brand advocacy begins with A) payment B) an idea C) a touchpoint D) trust E) a computer 41) It is the job to create and communicate stories about their brand. A) management's B) salesperson's C) brand manager's D) owner's E) spokesperson's 19) In a producers, wholesalers, and retailers act as a unified system. In such a structure, one channel member owns the others, has contracts with them. or has so much power that they all cooperate. A) direct marketing system B) horizontal distnbution channel C) lateral marketing system D) conventional distribution channel E) vertical marketing system 20) Which of the following is true of a vertical marketing system? A) It is formed when two or more companies at one level join together to follow a new marketing opportunity B) It is formed when a single firm sets up two or more marketing channels to reach one or more customer segments C) It does not give overall power to any one member in the channel. D) It has each channel member acting as a separate business unit trying to maximize its own profits E) It has one channel member owning all the other channel members or has contracts with all other channel members 21) A) marketing system combines successive stages of production and distribution under single ownership, where channel leadership is established through common ownership, A) contractual vertical B) corporate vertical C) administered vertical D) horizontal E) direct 29) Which of the following are important decisions during the process of developing an advertising program? A) setting advertising objectives, setting the advertising budget B) setting the advertising budget, selecting a target market C) selecting a target market developing advertising strategy D) selecting a target market, evaluating campaigns E) evaluating advertising campaigns, starting over 30) Advertising define the task that advertising must do with a specific target audience during a specific period of time. A) objectives B) budgets C) strategies D) campaigns E) evaluations 31) Advertising can be classified by primary purpose whether the aim is to inform, persuade, or remind. A) objectives B) budgets C) evaluations D) campaigns E) logos