Assignment Guidelines

Step $1$: Read a press release called "Complaints Against Air Ticket Bookings on the Rise Carefully

Study Terms and Conditions and Change Policies Among Different Classes for a Hassle$-$free

Journey" posted on $15$ November $2023$ by the Consumer Council.

Hints: The answer in this assignment should be based on the English version of the case studies.

Step $2$: Refer to the above press release, textbook chapter $2$ and $3,$ lecture notes $2$ and $3,$ and other

relevant news information. Then, assume you are the newly appointed marketing manager

of Chek Lap Kok Airways and answer the following questions based on the above press

release.

$(1)$ Analyse what ethical issues in marketing mix of case $2$ and $3$ that were complained by

customers as indicated in the above press release. Use the relevant information from the

press release to support your analysis. $($Also refer to Note: Ethical issues in marketing mix$).$

Hints: Read the case studies of consumer council carefully to identify the ethical issues.

You write

Case $2$ Ethics in $P+$ provide evidence from the case. Ethics in $P+$ provide evidence from the case...

Case $3$ Ethics in $P+$ provide evidence from the case. Ethics in $P+$dots