Assignment Instructions:

1. Begin by identifying a private-sector or not-for-profit organization of some size as the foundation of the SWOT analysis that you will conduct. What industry or sector of the economy does your company occupy? What do you think your organization does well?
2. Competitors:
   1. Find and list 3 different (direct and/or indirect) competitors that your company or not-for-profit organization competes against.
   2. Why did you choose these 3 competitors? What do they do well?
   3. Which one of the key competitors that you identified should your company be most concerned about? Why?
3. If a SWOT chart is created help identify for this organization at least 2 different attributes for each of the 4 sections (your chart does not have to look exactly like the example, but should include all the sections).
4. Build justifications on why each of these 8 attributes were selected. Provide meaningful content as part of your defense.
5. Which one of the key competitors that you identified earlier should your company be most concerned about? Why?
6. Upon the conclusion of your research and analysis, write a brief summary of what you uncovered. Include in your summary what you found to be the most surprising.