Assignment Instructions:

For this assignment, you must visit the Indigo Books & Music website and store to gather information for your report. The report should be a minimum of $2$ pages long, with a font size $12$ and a line spacing of $1\mathrm{.}15.$ The report should focus on the marketing strategy at Indigo in Canada during and after the COVID$-19$ pandemic.

Please don$$t forget about the proper Cover letter, APA, and Reference list.

You should include the following in your report:

$1.$ Conduct a SWOT analysis for Indigo Books & Music, analyzing their strengths, weaknesses, opportunities, and threats.

$2.$ Examine how Indigo Books & Music had to merge their online and in$-$store shopping experiences during the pandemic in order to continue their growth. Highlight any changes they made to their strategy.

$3.$ Research Indigo Books & Music's client base during the pandemic and evaluate their marketing mix strategy. Determine how their target audience has evolved, how their marketing efforts have adapted, and any new strategies they have implemented.