ASSIGNMENT IS BASED ON THE BELOW RESEARCH AND HAVE 5 QUESTIONS

SURVEY RESEARCH

TOPICS APPROPRIATE FOR SURVEY RESEARCH

• Today, survey research is a frequently used mode of observation in the social sciences.
• In a typical survey, the researcher selects a sample of respondents and administers a standardized questionnaire to them.
• Surveys may be used for descriptive, explanatory, and exploratory purposes.
• They are chiey used in studies that have individual people as the units of analysis. Although this method can be employed for other units of analysis, such as groups or interactions, some individual persons must serve as respondents or informants. Thus, we could undertake a survey in which divorces were the unit of analysis, but we would need to administer the survey questionnaire to the participants in the divorces (or to some other respondents).
• Survey research is probably the best method available to the social researcher who is interested in collecting original data for describing a population too large to observe directly.
• Careful probability sampling provides a group of respondents whose characteristics may be taken to reect those of the larger population, and carefully constructed standardized questionnaires provide data in the same form from all respondents.
• Surveys are also excellent vehicles for measuring attitudes and orientations in a large population.
• The general attitude toward public opinion research is further complicated by scientically unsound surveys that nonetheless capture peoples attention because of the topics they cover and/or their ndings.
• By the same token, political parties and charitable organizations have begun conducting phony surveys.
• Done properly, however, survey research can be a useful tool of social inquiry. Designing useful (and trustworthy) survey research begins with formulating good questions.

Your assignment has to be about Survey, this assignment has to include:

1. Definition of the Survey Studies?