Question: Assignment key deliverables Choose a market within a specific context (social, cultural, economic, ...) Choose a product within this market Define the customer profile for

Assignment key deliverables

  1. Choose a market within a specific context (social, cultural, economic, ...)

  2. Choose a product within this market

  3. Define the customer profile for the given product: on one hand,

  4. Explain which are the customer behaviour that will drive their purchasing decisions. Describe the consumer decision- making process and its main stages and participants (influencers, ...)

  5. Which strategic decisions should the company take on the marketing activities for the product to ensure its sales success?

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