Assignment Question

How does the decision$-$making process model influence a company's purchasing decisions? Support your exploration with a specific industry or company example, offering a comprehensive explanation for the five steps of the consumer decision process and the seven steps of the organizational decision$-$making process model.

Research Methods:

Welcome contributions that delve into the theoretical framework within the context of decisionmaking process models. Encouraged research approaches include case studies based on secondary source analysis, as well as the application of qualitative and quantitative methods. Topics of interest encompass a wide range, including but not limited to the following sectors: theme parks, airlines, hospitality and healthcare services, banking, retail and financial services, or food and beverages.