Question: Assignment Specifications Task Criteria: There are two parts to this assignment. Part 1 Analysis of Mini Case (must demonstrate understanding of the theories or concepts

Assignment Specifications Task Criteria: There are two parts to this assignment. Part 1 Analysis of Mini Case (must demonstrate understanding of the theories or concepts in the case and their applications. Part 2 Critical Thinking. Must demonstrate critical thinking skills to develop a valid discussion and with supporting evidence to your chosen product and target markets. Details of task requirements: Part 1: Mini Case (video) Analysis of Market Segmentation, watch Grilled Burger ad and answer 2 questions below. A. Explain the concept of Market Segmentation and describe at least three target markets on the Grilled YouTube video B. Explain the concept of Positioning and discuss Grilled Burger positioning strategy on the video.

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