Assignment:

Step #1: Select a Product: (It can be a popular product that you love. It can be a product you love that no one knows about. It can be your own product that you want to create. Anything will do)

Step #2: Create an Advertising Campaign. Develop a promotional mix for your advertising campaign. (Advertising, public relations, personal selling, digital marketing) Identify your target market, your promotional mix, and demonstrate what methods of advertising would you use in your promotional mix and why?

Step #3: Apply A)An integrated brand promotional strategy, B)A creative strategy, and C)A media planning strategy.

Step #4: Incorporate Speaking-With-One-Voice throughout the message your communicate. Make sure your message in integrated in each area of your promotional mix.

You can get as creative as you want to with this you can actually create your advertisements, slogans, commercials...etc.