Assignment Store layout and design choose two contrasting retailers in both target audience and merchandise offered discuss the target audience of each, compare contrast the strategies used by each in the graph provided below Store environmental components Location 1 Location 2 Target Audience Store Design Layout Signage Feature areas Visual Merchandising Presentation techniques Fixtures How do they display merchandise Store Atmosphere Lighting Colour Music Scent

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Question: Assignment: Store layout and design choose two contrasting retailers in both target audience and merchandise offered. discuss the target audience of each, compare/contrast the strategies

Assignment: Store layout and design

choose two contrasting retailers in both target audience and merchandise offered. discuss the target audience of each, compare/contrast the strategies used by each in the graph provided below:

Store environmental components	Location 1:	Location 2
Target Audience:
Store Design Layout Signage Feature areas
Visual Merchandising Presentation techniques Fixtures How do they display merchandise
Store Atmosphere Lighting Colour Music Scent

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