Assignment: Write a mission statement for yourself.

1) First, think of how you could describe your mission in two words. Create two words to describe your mission.

2) Elaborate on your two words as necessary thinking through the three questions.

3) Then note, very briefly

What needs are you fulfilling?

Whose needs are you fulfilling?

What technologies are you using?

Example: Two words

Change lives

Example: Elaborated mission (Jeff Wallman)

Change lives by teaching people how to create sustainable relationships.

Example: Components of a mission (based on above mission)

What needs are you going to fulfill?

Need to change lives.

Whose needs you are going to fulfill?

Marketers, aspiring marketers

What technologies are you going to use to fulfill needs?

Personal instruction and the Internet

NOTE: A good mission is short and sweet. Should be able to fit on a t-shirt.