Assume that you are the marketing manager of General Motors. General Motors wants you to research how to decide the price of their new electric car brand they plan to launch soon. Which research design (exploratory, descriptive, and causal) would fit this research situation the best? Defend your position.

Answer rating: 100% (QA)

GM is on its way to an allelectric future with a commitment to 30 new global electric vehicles by 20... View the full answer