Assume that you have a new fast-food chain as a client in your advertising agency. Your...

 

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Assume that you have a new fast-food chain as a client in your advertising agency. Your client plans to open outlets in the state of Louisiana. Because the budget is somewhat limited, the initial introduction will be limited to four markets that offer the highest sales potential. Using the Sales Management Survey of Buying Power for the state of Louisi- ana (Exhibit 7-1), create a multiple factor index and then select the top four metro areas in Louisiana. Show your work in the space provided below. (Use the metro area data, not county data.) Also assume that you have a budget of $950,000 for advertising. Allocate that budget to the four markets on the basis of sales potential for each metro market area. Assume that you have a new fast-food chain as a client in your advertising agency. Your client plans to open outlets in the state of Louisiana. Because the budget is somewhat limited, the initial introduction will be limited to four markets that offer the highest sales potential. Using the Sales Management Survey of Buying Power for the state of Louisi- ana (Exhibit 7-1), create a multiple factor index and then select the top four metro areas in Louisiana. Show your work in the space provided below. (Use the metro area data, not county data.) Also assume that you have a budget of $950,000 for advertising. Allocate that budget to the four markets on the basis of sales potential for each metro market area.