Assume that you have been appointed as the brand manager for ‘DRINK.’ You are required to develop a customer relationship management (CRM) program. Develop a CRM program strategy with FIVE (5) factors of customer service strategy for making customer interactions a positive experience with the brand and your company. Your answer should have a clear justification and appropriate outcome for each factor in order to increase customer retention.

Answer rating: 100% (QA)

As the brand manager for DRINK implementing a Customer Relationship Management CRM program can significantly impact customer interactions and foster a ... View the full answer