Assume the following for a company: The company spent $10,000 on social media advertising. The ads were seen by 1,000 potential customers. 100 became new customers, signing up for a subscription service. The total revenue generated from those 100 customers was $12,000. The total costs to serve those 100 customers was $5000 The discount rate is 12%. At the minimum, how many of the customers acquired from the social media advertising campaign need to remain an active customer 1 year in the future for the social media campaign to have increased the company's value from a CLV perspective? (hint: find the CLV break even retention %)

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