What strategies does a company need to develop to become a broad differentiator? In what ways does

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What strategies does a company need to develop to become a broad differentiator? In what ways does this provide it with a competitive advantage over either cost leaders? Over differentiators?
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Strategic Management An Integrated Approach

ISBN: 978-1111825843

10th edition

Authors: Charles W. L. Hill, Gareth R. Jones

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