Assume you are a marketing manager of food chain company . List the strategic options available to
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Assume you are a marketing manager of food chain company . List the strategic options available to the firm considering global expansion in the product area. Detail the conditions that make the strategic options favorable. Which of the market entry-strategies will be most appropriate and why? What are the challenges which you need to assess? What steps must you take to address the pricing strategy for different market?
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ISBN: 9780470507025
11th Edition
Authors: Nancy A. Bagranoff, Mark G. Simkin, Carolyn Strand Norman
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