Assume you are into automobile industry and your direct competitors are Tesla and BMW. You are in Marketing dept, you are asked to make a new Marketing Mix and a Marketing Brief for launching the new segment - Electric Car. As part of your secondary research, you are being given the below attached file

https://iide.co/case-studies/marketing-mix-of-bmw/ (Links to an external site.) 

https://iide.co/case-studies/tesla-marketing-strategy/