Assume you are the marketing manager for a local cable company. You have some direct competitors including AT&T U-verse and the Dish Network. Using the six steps outlined in your textbook for setting a pricing policy, prepare a report for your Vice President on your suggested pricing strategy for your service.

Include the following: 1) Determine your price objective with your justification. 2) Determine the demand of your service and how this influences your pricing strategy. 3) Estimate your cost elements and analyze how this will influence the price of your service. 4) Propose a competitive price analysis. 5) Select your pricing method and determine your final price along with your justification.

Answer rating: 100% (QA)

1 Determine your price objective with your justification Price Objective Penetration Pricing Justification The cable industry is highly competitive an... View the full answer