Question: Assume you have been hired by Colgate to develop a marketing plan for its dental care products capitalizing on the opportunities identified in your own

Assume you have been hired by Colgate to develop a marketing plan for its dental care products capitalizing on the opportunities identified in your own country. For example, the opportunities might be product-/service- related (e.g. a new product or product line extension) or involve a new target consumer.

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Solution Title Comprehensive Marketing Plan for Colgate Dental Care Products in Home Country Executive Summary Our marketing plan aims to strengthen Colgates position in the Home Country dental care m... View full answer

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