Assume you work on Nike's brand team. You and other marketers are sitting around some lush couches,

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Assume you work on Nike's brand team. You and other marketers are sitting around some lush couches, drinking sparkling water and wracking your creative, strategic minds trying to make some critical decisions on how you can grow the Nike brand.

You discuss possible brand extensions and follows is a list of possibilities.

Which extensions make the most sense and which would result in brand dilution? Why?

Related Book For answer-question

Management Accounting

ISBN: 9780730369387

4th Edition

Authors: Leslie G. Eldenburg, Albie Brooks, Judy Oliver, Gillian Vesty, Rodney Dormer, Vijaya Murthy, Nick Pawsey

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Posted Date: Nov 21, 2023 10:07 AM

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Assume you work on Nike's brand team. You and other marketers are sitting around some lush couches,

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Expert Answer:

Absolutely exploring brand extensions is a critical yet delicate process Heres a breakdown of potent... View the full answer

Management Accounting

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