Coke has introduced a new product Coca Cola with coffee. There are three different flavors: Dark Blend, Vanilla and Caramel and also a Zero sugar option. Many people are often torn between reaching for a soft drink or a coffee at 3 p.m. at work, at school or on the go," said Brandan Strickland, brand director, Coca-Cola. Now, you don't need to leave Coca-Cola to get your coffee fix." As a marketing manager of this product, please provide answers to the following questions that the company has related to the distribution of this new product.

 

Q1. What distribution strategy or channel intensity (Exclusive, selective or intensive) do you recommend for this product and why? Briefly justify your answer. 

 

 Q2. After having answered the above question, the next step is to select the right retailers. Select at least six types of retailers and then suggest their names to sell this product. 

 

Type of Retailers	Name of Retail Stores

 

Q3: What type of wholesalers do you suggest? Name the type of specific wholesalers that you would recommend. Briefly justify your answer. 

Answer rating: 100% (QA)

Q1 Distribution Strategy Recommendation Selective distribution strategy I recommend a selective dist... View the full answer