At Quest Specialty Travel, one idea generated during divergent thinking activities was to expand the Quest Web site to provide general services for business travelers. The Web site would let business travelers do the following:

Find information about destinations

Request services from Quest staff, such as group accommodations, travel reservations, and event planning

Look up information about flights, tours, excursions, and reservations

Use a convergent thinking technique to evaluate the problem of whether Quest should expand its Web site to include services for business travelers.